Partners

Cross-Border Partnership with Hema Fresh

Bingjia entered into a strategic partnership with Hema Fresh, fully introducing its in-car refrigerators into 20 Hema stores in Shanghai as well as the official Hema app. This collaboration allowed users to maintain the optimal temperature of their fresh ingredients during transportation via in-car refrigerators. As the user experience described: "After purchasing Norwegian salmon from Hema, the optimal temperature of 0-4°C can be perfectly maintained even in a traffic jam, ensuring the ingredients remain just as fresh when arriving home."

This cooperation successfully pioneered the cross-border model of "New Retail + In-Car Appliances," successfully transforming the in-car refrigerator from a "niche gadget" for outdoor enthusiasts into an "everyday configuration" for families pursuing a high quality of life.

First Passenger Vehicle OEM Project (Fujian Benz)

Bingjia officially signed a cooperation agreement with Fujian Benz, successfully securing its first-ever factory pre-installation (OEM) project for passenger vehicles, marking a significant milestone in entering the supply chain of mainstream automakers.

First NEV Passenger Vehicle Project (HiPhi)

Bingjia signed a contract with the luxury smart electric vehicle brand HiPhi, successfully launching its first-ever OEM factory pre-installation project for a new energy passenger vehicle.

Strategic Partnership with Li Auto

Bingjia established a long-term strategic partnership with Li Auto starting in 2021. In 2022, the Li L9 made a stunning debut featuring the iconic "refrigerator, TV, and large sofa," with the in-car refrigerator becoming one of its hallmark features. Together, both parties witnessed the evolution of the in-car refrigerator from a "highlight feature" to an "indispensable configuration for high-quality family travel." Recognizing this outstanding contribution, Bingjia was honored with the "Win-Win Cooperation Award" at the Li Auto 2025 Global Partner Conference. This partnership pioneered the trend of making in-car refrigerators a "standard feature" in new energy vehicles, significantly driving market awareness across the entire product category.

Entry into Global Automaker Supply Chains

Bingjia officially signed contracts with Jaguar Land Rover (its first overseas passenger vehicle project) and Toyota Japan (its first Japanese automaker passenger vehicle project). These milestones successfully demonstrated that Chinese in-car refrigerator enterprises have officially entered the global supply chain systems of mainstream international automakers.

Last-Mile Cold Chain Project with SF Express

Ningbo Xileng New Energy Technology Co., Ltd. partnered with SF Cold Chain to launch a pilot project for the "last-mile" of urban cold-chain distribution. The "Graphene Cold Storage Box" developed by Ningbo Xileng (mounted on electric tricycles) achieves a constant refrigeration temperature of -18°C and integrates smart connectivity for real-time remote temperature control. By deploying different models of refrigerated delivery vehicles tailored to the unique urban characteristics of cities like Shanghai, Hangzhou, and Qingdao, the project effectively solved the industry pain points of "narrow road navigation and difficult temperature maintenance" in terminal small-package cold-chain logistics.